Use Hard Copy Business Cards in a Digital Age

A vice-president of a construction company that I know, has made it a point to keep his truck drivers well stocked with their own business cards.

When he was questioned on this action by the president of the company, he explained how much contact each of these men had with clients at the job site and that they were representing the company and many times influenced the client to buy more of the services from this construction company.

The owner of the company thought for a
moment and then agreed that business cards for the truck drivers were an excellent investment.

One of the best ways to help everyone in your company do a better job of serving your clients is to make sure they have their own hard copy business cards (not the kind they have to write their name on). What I mean by everyone, is everyone, from the owner to the managers, down to the front-line employees.

Here are six good reasons why your employees need their own hard copy business card:
First it states that you as a business owner really believe that the employee or manager who has the card can help your clients get what they need and want.

Second, it gives the employee or manager a good reputation to live up to. It says to them, “hey, you are a person that is important and very much capable of assisting the company increase the service and or the product sales to all present and future clients”.

And third, it communicates to the client that this person who has just given them their card is accountable and responsible for making sure the client gets what they pay for. In other words, “the buck stops here and we care about you and your satisfaction as a valued client.”

Fourth, it is great for networking opportunities.
Business cards are essential tools for networking. When employees attend conferences, meetings, or social events, exchanging business cards facilitates the exchange of contact information. It’s a quick and efficient way to make connections and potentially build professional relationships.

Fifth, it is excellent brand representation.
Business cards serve as a mini marketing tool, representing the brand and conveying the company’s image. Be sure to choose a high quality card stock.  Consistent branding on business cards reinforces the organization’s identity and helps leave a lasting impression on recipients.

Sixth, convenience and accessibility.
Business cards provide a convenient and accessible way for individuals to share their contact information. In situations where digital devices may not be readily available or appropriate, handing out a business card ensures that important details are easily accessible.

  
So, remember, in a digital age where information overload is common, a physical business card can stand out and be more memorable. The act of exchanging cards in person creates a personal connection, making it more likely that the recipient will remember the individual and the organization.
Call or email me for some ideas of how to implement these ideas and as always, feel free to contact me with your questions.

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Tom Borg


My name is Tom Borg. I am a business expert who works with small and mid-size companies to effectively and profitably improve customer acquisition and retention. I help these businesses through his use of my consulting, speaking, training and coaching. To ask me a question or to hire me, please contact me at: (734) 404-5909 or email me at: tom@tomborg.com or visit my website at: www.tomborgconsulting.com

Tom Borg