When he was questioned on this action by the president of the company, he explained how much contact each of these men had with clients at the job site and that they were representing the company and many times influenced the client to buy more of the services from this construction company.
The owner of the company thought for a
moment and then agreed that business cards for the truck drivers were an excellent investment.
One of the best ways to help everyone in your company do a better job of serving your clients is to make sure they have their own hard copy business cards (not the kind they have to write their name on). What I mean by everyone, is everyone, from the owner to the managers, down to the front-line employees.
Second, it gives the employee or manager a good reputation to live up to. It says to them, “hey, you are a person that is important and very much capable of assisting the company increase the service and or the product sales to all present and future clients”.
And third, it communicates to the client that this person who has just given them their card is accountable and responsible for making sure the client gets what they pay for. In other words, “the buck stops here and we care about you and your satisfaction as a valued client.”
Fourth, it is great for networking opportunities.
Business cards are essential tools for networking. When employees attend conferences, meetings, or social events, exchanging business cards facilitates the exchange of contact information. It’s a quick and efficient way to make connections and potentially build professional relationships.
Fifth, it is excellent brand representation.
Business cards serve as a mini marketing tool, representing the brand and conveying the company’s image. Be sure to choose a high quality card stock. Consistent branding on business cards reinforces the organization’s identity and helps leave a lasting impression on recipients.
Sixth, convenience and accessibility.
Business cards provide a convenient and accessible way for individuals to share their contact information. In situations where digital devices may not be readily available or appropriate, handing out a business card ensures that important details are easily accessible.