5 Steps to Acquiring New Customers for Your Small Business

Here are 5 steps every small business needs to take its’ customers through to make them loyal clients.

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1. Create a feeling. This is where a person feels a certain way about your business. When trust goes up tension goes down. When tension goes up trust goes down.  This is the most difficult thing to do to build the trust between you prospects and your company. Build a bridge of trust.

2. Inquiry- people must say to themselves I need to go on the website or or ask someone about your company.

3. Action – They take an action they call your company and make an appointment, they buy your product or service.

4. Commitment – They will use you again and again.

5. They refer you to others.

What do you think? I want to hear from you.

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Tom Borg


My name is Tom Borg. I am a business expert who works with small and mid-size companies to effectively and profitably improve customer acquisition and retention. I help these businesses through his use of my consulting, speaking, training and coaching. To ask me a question or to hire me, please contact me at: (734) 812-0526 or email me at: tom@tomborg.com or visit my website at: www.tomborgconsulting.com

Tom Borg