By Tom Borg ©All rights reserved
It’s surprising how few small businesses have a dedicated section on their website for hiring. Too often, business owners default to posting ads on Craigslist, Indeed, or other job websites and then complain they can’t find quality people. If this is how you’ve done it in the past, it’s time to create a better strategy.
Why not use your website to help attract the best job candidates?
Having a dedicated section on your small business website for hiring is a smart and practical strategy. It may seem like something only big companies do, but it can make a world of difference for small businesses too. Here are five reasons why adding a job application page can benefit your business and help attract the right people.
- Showcase Your Company Culture
Think of this page as a way to introduce your company’s personality. Are you laid-back but hardworking? Is your team all about collaboration and creativity? A dedicated hiring section is the perfect place to highlight your workplace values, culture, and what makes your team special. People are drawn to businesses where they feel they’ll fit in, so this is your chance to show off why working for you is awesome.
- Streamline the Recruitment Process
Having one spot where job seekers can find openings, application instructions, and details about your business makes life easier for everyone. No more managing job ads across multiple platforms or answering endless questions about available positions. Plus, applicants can quickly submit their information, making your hiring process more efficient.
Don’t make them dig for information. Make it easy for them to find. Have a dedicated tab at the top of your homepage that reads “Careers” or “Join Our Team.” This should lead them to the job listings, descriptions, and an application form.
- Attract Top Talent
A well-crafted careers page can help you stand out in the job market. It presents your company as organized, professional, and welcoming to new talent. Even if you’re a small business, showing that you’re serious about hiring can make you more appealing to skilled candidates looking for their next opportunity.
- Strengthen Your Brand
Having a hiring page boosts your brand identity, not just with potential employees but with clients too. In fact, some of your best employees might be the sons or daughters of your best clients. Let your clients help with your recruiting process.
A hiring page shows that you’re growing and investing in your team, which says a lot about your business. It’s a subtle way to demonstrate that you’re in it for the long haul.
- Improve the Candidate Experience
Job seekers appreciate a smooth application process. By having a dedicated section, you’re making it easier for them to find the information they need, learn about your company, and apply without jumping through hoops. A great experience at this stage can make a lasting impression, even on those who don’t get hired.
In short, a dedicated hiring page is more than just a space to post job openings—it’s an opportunity to showcase what makes your business unique, attract top talent, and build your brand’s credibility.
When you need help setting up your dedicated hiring page, give me a call—I’d be glad to help.
Tom Borg is founder and president of Tom Borg Consulting, LLC. Since 1996 he has worked with CEOs, presidents and their leadership teams in over 450 companies and organizations. Through his consulting, mentoring, coaching, workshops and his assessment instruments, he works with his clients at the intersection of leadership, communication and culture. Tom helps them stop the disconnect and get them back on track. (734) 404-5909 tom@tomborg.com www.tomborgconsulting.com.