What Does a Great Small Business Coach Look Like?

Selecting the right business coach can make the difference between thriving as a leader and merely surviving in today’s competitive market. If you’re searching for someone who combines expertise, authenticity, and a results-driven approach, look no further than Tom Borg. With decades of experience, a proven track record, and a passion for helping businesses succeed, Tom stands out as a premier choice.

Here’s why Tom Borg embodies the qualities you should look for in a business coach, based on the seven key traits that define excellence in the field.


1. Expertise That Drives Results

Tom Borg’s diverse professional background is what sets him apart from other business consultants and speakers. His career spans roles in township government, university administration, corporate training, and straight commission sales. This extensive experience has shaped his ability to connect with professionals across industries.

As president of Tom Borg Consulting, LLC, Tom has been helping businesses achieve success since 1987. His expertise focuses on team performance and customer experience, and he has a knack for helping organizations profitably gain and retain customers.

Tom’s client list includes renowned organizations like Chrysler Corporation, Quicken Loans, Detroit Metropolitan Airport, and countless small businesses. His approach is results-driven, and his work consistently leads to measurable improvements in profitability and team dynamics.


2. Staying Current in an Evolving Business Landscape

The business world evolves rapidly, and staying ahead requires constant learning. Tom Borg’s commitment to staying current ensures his clients benefit from the latest insights, trends, and strategies. He regularly collaborates with thought leaders and conducts research to bring fresh ideas to the table.

His most recent book, True Small Business Brilliance, is a testament to his dedication to keeping his methods relevant and effective. When you work with Tom, you’re not just getting experience—you’re getting actionable strategies rooted in today’s business realities.


3. Relevance to Your Specific Needs

Tom doesn’t take a one-size-fits-all approach. Instead, he tailors his strategies to your unique challenges and goals. His ability to view situations from a different perspective ensures that his recommendations are both innovative and directly applicable.

Whether you’re looking to enhance team performance, improve customer retention, or boost overall profitability, Tom offers tools, examples, and solutions that resonate with your team. His coaching isn’t just theoretical—it’s practical and immediately actionable.


4. A Coach Who’s Easy to Work With

Great business coaches aren’t just knowledgeable—they’re approachable and flexible. Tom Borg is known for being responsive, upbeat, and sincerely dedicated to his clients. He makes himself available at convenient times, including weekends, and always follows through on his commitments.

Tom goes above and beyond to exceed expectations. From showing up early to staying afterward to answer questions, he ensures every interaction adds value. His humility and genuine care for his clients create a productive and enjoyable coaching experience.


5. Interactive Approach for Maximum Engagement

Tom Borg’s coaching style is highly interactive. Whether he’s leading workshops, facilitating strategic work sessions, or engaging in one-on-one consulting, Tom ensures his clients are actively involved.

This hands-on approach doesn’t just educate—it empowers. Tom engages your team in the process, showing them how to achieve the results your business needs. His ability to inspire participation and accountability is a cornerstone of his success.


6. Decades of Valuable Experience

Experience matters, and Tom Borg has it in abundance. Over the years, he has held roles that include area manager, certified instructor for Dale Carnegie & Associates, recreation director, and business consultant.

His responsibilities have spanned hiring, firing, training, presenting, and more, giving him a well-rounded perspective on organizational dynamics. Tom’s decades of consulting and coaching have honed his ability to identify challenges, develop solutions, and drive tangible results.


7. Authenticity You Can Trust

Tom Borg’s authenticity is one of his most compelling traits. His journey includes valuable lessons learned through trial and error, and he brings those insights to every client interaction.

Tom is down-to-earth, relatable, and genuinely invested in your success. His straightforward communication style and real-world experience make him a trusted partner for business leaders seeking growth.


Ready to Take Your Business to the Next Level?

Tom Borg combines the qualities that define an exceptional business coach—expertise, relevance, authenticity, and a results-oriented mindset. He doesn’t just provide advice; he works with you to implement strategies that create lasting impact.

If you’re ready to improve team performance, enhance customer experiences, and boost your business’s profitability, Tom Borg is here to help. Contact him today at 734-812-0526 to start your journey toward success.

 

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Tom Borg


My name is Tom Borg. I am a business expert who works with small and mid-size companies to effectively and profitably improve customer acquisition and retention. I help these businesses through his use of my consulting, speaking, training and coaching. To ask me a question or to hire me, please contact me at: (734) 404-5909 or email me at: tom@tomborg.com or visit my website at: www.tomborgconsulting.com

Tom Borg