Far too often small business owners do not think through the marketing strategy for their operation. Instead it is something they do in a hit or miss fashion and unfortunately pay a costly price.
It is surprising how some small business are able to stay in business despite their inability to create a systemic process to market their enterprise.
Marketing guru, the late Jay Conrad Levinson, suggested the concept of using a 12 month marketing plan. If you are wondering why your small business is experiencing peaks and valleys in sales, not having a 12 month marketing plan could be the reason. Watch the video interview in which I discuss this in more detail:
One thing is for sure if you don’t have a plan for marketing your business you are preventing your company from reaching its maximum profit potential.
What are your thoughts on this? I would like to learn from you too.