How to Sell to the Boomer Generation

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One of the quandaries facing small business owners today is how to teach their millennial employees to sell to the Boomer Generation. With technology comes complications. In other words when you have a generation born and raised on the kind of technology, (i.e. Iphones), you have with us today, it can create a natural disconnect with members of the older generation that want face to face or voice to voice contact and customer service.

We have produced a program to help small business owners teach their millennial employees how to successfully interact with their Boomer generation customers. Check out the preview here.

Any way you look it it, the  Dr. Tony Alessandra’s  Platinum Rule applies. Let me quote his rule here.  “Treat people the way they want to be treated.” Put in another way, your customers want to be treated in a way that makes them feel like they are getting personalized and friendly service. They want to feel important.

When small business owners can help their millennial employees learn these skill sets it can go a long way in creating happy, satisfied and loyal customers.

What are your thoughts on this. I would like to hear and learn from your comments. You can contact me at 734-404-5909, email me at tom@tomborg.com or text me at 734-812-0526.

 

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Tom Borg


My name is Tom Borg. I am a business expert who works with small and mid-size companies to effectively and profitably improve customer acquisition and retention. I help these businesses through his use of my consulting, speaking, training and coaching. To ask me a question or to hire me, please contact me at: (734) 404-5909 or email me at: tom@tomborg.com or visit my website at: www.tomborgconsulting.com

Tom Borg