When it comes to listening to their customers small business owners might learn a thing or to in the lyrics of the Rolling Stones mega hit record titled, “(I Can’t Get No) Satisfaction”. Far too often
business owners and their management team think they know what their customers want. Unfortunately, they don’t. What ends up happening with their disappointed customers is that “they vote with their feet and cross the street.” These once loyal
customer go over to a competitor who gives them what they really want and need.
In an article I wrote in Corp Detroit Magazine I mention some of the reasons why this happens and how to resolve this quandary. You can read more about it here:
What is important to realize, if you are a business owner or part of a management team, is that the real key is thinking like a customer, not a business owner. People buy your product or service for their reasons not your reasons. Once you get in sync with their needs and wants you are that much closer to creating a customer for life.
What are your thoughts on this? Let me know what you think. You can reach me at or email me at: tom@tomborg.com
