Be Unique with Your Small Business

Just the other day I was looking at the possibility of purchasing a new vehicle. After talking to salespeople at five different automotive dealerships and taking one test ride, I was shocked. I was http://www.dreamstime.com/royalty-free-stock-photos-be-different-image2297578shocked at how quickly each one of the sales
consultants defaulted to price during our discussion.

Afterwards I checked with the Kelly Blue Book vehicle pricing averages for the model I wanted, and each of them was in the range of medium to high. But quite frankly, after trying to assess which one to consider, not one of the sales consultant’s and their dealership stood out as having any differential advantage. No one had any kind of a distinguishing value that made them more desirable for me to want to do business with them.

Don’t let this happen in your small business. To read more on this click this link 

 

What are your thoughts on this topic. I would like to hear your comments. You can reach me at tom@tomborg.com or call our office at 734-404-5909.

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Tom Borg


My name is Tom Borg. I am a business expert who works with small and mid-size companies to effectively and profitably improve customer acquisition and retention. I help these businesses through his use of my consulting, speaking, training and coaching. To ask me a question or to hire me, please contact me at: (734) 404-5909 or email me at: tom@tomborg.com or visit my website at: www.tomborgconsulting.com

Tom Borg