The business owner who plans on succeeding over the next 25 years would be wise to create a plan that includes thinking about what the potential needs and wants of their future customers will be.
Far too often yesterday’s formula for small business success becomes rapidly outdated. In a recent article in Entrepreneur Magazine I discussed a first hand experience I had when working for a national training company. The results were disastrous. With my small business consulting in Michigan, I tell me clients don’t let his happen to you when you are making plans with marketing your small business. My point is, for any business to grow, it must change with the times. It must be open to anticipating what customers need and want. One of the best way to do that is to open up your mind and your ears. You can read my suggestions in this article here.
What are your thoughts on this topic. Let me know what you think.