In this final section of this white paper we will discuss how you can use the action group process to develop two-way communication and support from the parents and community in which the school district resides.
Far too often the only people that attend school board meetings are the individuals who have complaints or criticisms. Concerns about current issues or millage proposals usually create far more negative publicity than all the good that is accomplished by the public school Educators, Administrators and Board of Education. One way to circumvent this type of negative public mindset is to create a two-way communication process that can leverage the power of the community in a proactive manner.
By providing this kind of a communication vehicle for parents, business owners, and community members at large that live or work within the school district boundaries, you can create a structure for communal support. Building backing for your school district in this manner not only creates corroboration but a positive marketing vehicle for promotion of your public school system.
When people become empowered to participate, they will support the solutions they helped create. As we mentioned earlier in this paper, “people don’t argue with their own data.” By getting and keeping these stakeholders involved, you have the advantage of tapping their problem solving resources and capabilities as well as their psychological and potential financial support.
It is recommended that when using a public action group, that you employ a neutral “outsider” to facilitate the meetings. By doing so you will create a more open and interactive discussion about how things can be improved. The facilitator should include in the ground rules, that the action group is to be used for proactive discussion that supports action to create solutions to the issues that have been identified. It is not to be used for undocumented complaints that are not accompanied by possible suggestions for improvement.
The ultimate outcome of the organized action group process is threefold:
First, it can be used to advise and make recommendations to the district’s Board of Education regarding future decisions the board makes.
Second, it can develop specific strategies that will enhance the curriculum delivery within the school district.
Third, the group can develop an action plan to work alongside other community entities to promote the school district efforts.
By employing a community-based Action Group, it is possible to identify the facts behind the issues and explore potential solutions to the obstacles of keeping the schools and the community progressive, vital and strong in an economically challenging time.
We have found that with our work with public school clients, employing a continuously supported Community Action Group approach always creates positive long term results. We’ve witnessed the kind of powerful results that can offset the “bad press” invariably created by the media, recalcitrant parents, and community members at large. Proactive involvement at all levels yields unprecedented support and successes.
In summary, the four concepts, processes, and strategies we have discussed in this part, as well as the first three of this white paper, just scratch the surface of the many ways administrators, teachers, transportation, food service personnel, school board members and community can bring about the necessary changes to help their school district survive and thrive in the 21st century. The key thought to remember is that a school district must create and implement a continual and flexible action plan that addresses the interests of all of the stakeholders in this process. For the program to succeed, it is crucial to develop an organized and traceable process designed to change with the times and address new issues as they arise. When you build your system with an approach that works the best for your district’s operations, success with positive change is inevitable!
Tom Borg Consulting, LLC., is a consulting group that specializes in outside the box strategic planning, marketing, leadership training, team building, and customer culture transformation, for public school systems in Michigan and the United States. For a free 30 minute consulting session or for more information please call 734-404-5909 or visit our website at www.TomBorgConsulting.com